24/7 AI Admissions: 12,000+ Student Enquiries Automated for a UK Academy Group

Most families researching schools send enquiries in the evening — exactly when Brightwood’s admissions office was closed. By morning, many had already heard back from competitors.

The admissions team was also buried in repetitive questions about fees, term dates, entry requirements and open days, answered one email at a time. Follow-ups slipped through the cracks, and the CRM was updated by hand — when anyone had time.

MintoraX deployed an AI admissions agent across Brightwood’s website and email channels:

• Instant answers, 24/7 — fees, curriculum, entry requirements, term dates, scholarships — grounded in Brightwood’s own documentation
• Tour booking built in — the agent offers and books campus visits directly into the admissions calendar
• Automatic follow-up sequences — personalised emails that nurture every enquiry until a decision
• CRM sync — every conversation logged, scored and routed to the right admissions officer

Complex or sensitive conversations hand over to a human with full context, so families never repeat themselves.

The agent now handles over 12,000 enquiries a year — the majority outside office hours — with response times measured in seconds instead of days. Enrolment conversion rose 38%, and tour bookings are up 52% since launch.

The admissions team now spends its mornings talking to booked, qualified families instead of clearing an inbox.